We offer a range of training courses, here's a sample of the Social Media course on offer. All of these course are hands on ... we hope your not afraid to get stuck in and get your hands dirty.
Topics covered
- Social Media Marketing Strategy - fitting Social Media into your larger marketing strategy
- Facebook, Twitter, LinkedIn - the Big Three Social Media Sites, and how to use them
- Twitter - should you Tweet? How does Twitter fit into your organisation and Social Media strategy?
- Local Search - Google Local / Google Places and how local search intertwines with Social Media
- Youtube - Youtube's special relationship with Google, and how Youtube can be leveraged to be a true Social Media marketing tool
- Blogging - how to leverage blogs, its not just news
Level 1 Courses – beginner
The beginner course is suited for business owners and managers who are new to social media and are unsure where to start . The course is designed to demystify social media marketing for those unsure and uncomfortable about it! After attending either course, you’ll feel confident enough to develop an actionable social media strategy. More importantly, you’ll know how this translates to real results for your business or organisation, be that a growth in sales or increased brand awareness.
Level 2 Course – intermediate
The level 2 course is for those who want to devoting a little more time to promoting an organisation and engaging with new and existing customers via Social Media (eg. Facebook, Twitter, LinkedIn) but have little experience of the key platforms. This is very much a hands on course, ‘bring-your-own-laptop’ and we'll show you how to use the main social networking platforms to grow and market your business.
The aims of this couse is to provide you with the key skills to work with the social media platforms. We will encourage you to continue developing these skills by showing you just what is possible.
Level 3 Course – advanced
This course is for experienced social media practitioners who have mastered the tools of the trade: blogs, Twitter, LinkedIn and Facebook but now need to monitor the results of their social media activity in a more manageable manner. We show you how to monitor social media for mentions of your brand or brand keywords and how to use customer intelligence gleaned in this way to grow and market your business or organisation.
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This is the simple five steps you can follow to get to Twitter heaven:
- Get an account - a simple first step
- Observe - Watch what is happening, spend time looking at different profiles.
- Follow people - Actively connect to people/organisations you find interesting. Then look at who they are following and also look at who is following them ... connect to those you think interesting. If necessary you can always unfollow them later. There is a lot of following and unfollowing in the twitter-universe.
- Engage - When you find a post which is interesting retweet it (RT). This is a first tentitive step to engage with your audience.
- Engaging - Create new a post on a topic your interested in.
There are a number of tools you can employ to make you life easier
- Get a twitter client for your mobile phone http://twitter.com, https://seesmic.com, http://www.tweetdeck.com/
- Schedule your posts, so that they go out when your not even online: http://bufferapp.com/
- Identify when it's best to post, to get the most people to read socialbro.com http://www.socialbro.com/
If you've got any other ideas or comments please get in touch.
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Let us know what you think, drop us a note.
